Leveraging social media platforms to get your message ‘out there’ truly is a practice in marketing. Marketing is essentially, the art of connecting those that need or want something, with what it is that they need or want. Being a blogger and trying to get your message seen by as many people as possible is the ultimate goal, I would guess. Unless of course, your interest in blogging is as an outlet for private thoughts and experiences, in which case I would argue, why do it on the most public of soap boxes ever created?!!
Think of your blog like a holy book, one that you just so happened to have written, while you are the marketer, or priest/rabbi/imam/monk/sage/elder. You need to get the message in your blog/holy book seen and heard by the masses, especially if you intend on earning an income from this holy blog/book. It is your duty therefore, to extract every ounce of value from your blog/book, with the purpose of sharing it with the masses.
You’re going to have to build a structure (social media platform) that people can come to, in order that they may hear your message. Your structure(s) must be the most inspiring, educational and empowering structure(s) that people can go to. They must desire to hear your message, so that they take up your blog/book of their own volition. In due course, the masses will be raving mad, fighting with each other to get their hands on your wisdom first!
Obviously, at least I hope it’s obvious, I’ve drawn a comparison between religion and social media. It seems like a poignant and relevant correlation to make in 2014. A time when all the world is registering, signing on, logging in, liking, following, pinning, posting, sharing and adding. To summarise the comparison and make it more digestible, observe the following infographic (courtesty of http://www.dbsquaredinc.com).
Blog = Holy Book
You = Priest
Social Media = Church
People = People
If you find yourself offended, please click away… quickly. Otherwise, thank you kindly for checking out this post. I hope you’ll take a look at some of my other posts/pages.